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MARINA EL
Freddie's Cakeshop
Graphic Designer & Content Creator
As a full-time Graphic Designer, I developed branding, packaging, web design, and marketing materials. I also worked closely with the team as a content creator, producing photo and video content for social media and the website.
Together with the marketing team, we led brand updates and created a range of printed and digital assets to support the company's growth.
Explore highlights of my work from this role below!
From this...
...To that
RE-BRANDING
Logo & Icon Re-design
More Logo Variations & Seasonal Designs
The aim of the logo re-design was to create a more approachable feel, using smooth lines and rounded forms that evoke the texture and flow of piped cream.
More Icon Variations & Experimentation
The new icon keeps things simple but full of character, bringing together a macaron and a cupcake - two iconic toppings.
This pairing reflects the heart of Freddie’s - partnership and collaboration.
CARDS, FLYERS AND MORE
Business Cards
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2-Fold Flyer
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Greeting Cards
3-Fold Flyer
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Product Labels for an Afternoon Party
Discount Mini Flyers
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Discount Mini Flyers
Team Badges
Staff Area Signs
DIGITAL EXAMPLE
PACKAGING DESIGNS
Cake Boxes | Chocolate & Treat Jar Wrappers
Cake Boxes Packaging Gallery
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Chocolate Wrapper Design Gallery
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Treat Jars Wrapper Design Gallery
Created custom jar wrappers to give the
treat jars a fun, cohesive look.
The final designs were printed, applied, and photographed for the website preview.
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